The Impact of COVID-19 on College Students' Consumption Behaviors

The COVID-19 pandemic has hit global economy, and it also greatly affected all industries with college students as the core consumer group. Through questionnaire survey, this paper found that during epidemic period, students' consumption in catering tourism decreased significantly, utilization rate of supermarket flash delivery services was not high, they were satisfied provided by online education. In terms tendency after epidemic, their willingness to consume industry is relatively strong, while high. overall level been on rise specific increases spending education, daily necessities, shopping medical supplies, decreases catering, offline retail traffic tour. Based problems development rules industries, puts forward corresponding operational countermeasures for operators above help them better carry out post-epidemic recovery work.